Social Media, a gold mine for Celebrity Agents PR Management

by

Kevin Haggerty

As a Celebrity Agent, there is no marketing channel friendlier than social media marketing, which allows one to create, develop, and channel a consistent PR (public relations) campaign for a comprehensive fan base. Here are some reasons:

Distribution of Campaigns – To effectively endorse the public relations identity of a celebrity, it is necessary to build a fan & campaign distribution base within the gossip-friendly realms of “social networks”. Social networking sites like Facebook, MySpace, and Twitter, allow the traditional “word of mouth” to travel faster than ever before. A primary feature is the instantaneous contact with everyone in an established fan base. So, if a celebrity was planning to attend a premiere event like the opening of a new nightclub, an agent could easily geo-target their campaign my emailing the appropriate fan base to increase attendance.

Public Relations & Community Outreach – Social Network Marketing is also useful in promoting a celebrity’s charitable contributions, while increasing the popularity of their committed event(s). With simple one line “posts” or “tweets”, a celebrity agent can notify fans about the initiative, with details for physical and monetary support.

Celebrity “Face Exposure”- The rapid upsurge or Media Marketing creates a prominent channel for public relations management & campaign exposure. YouTube, the renowned media marketing giant, acquired by the mega-marketing internet search engine, Google, has contributed much to this internet marketing growth. YouTube is the 4th most visited website on the internet, and it allows celebrity agents the ability to create accounts, post videos, add search friendly tags, and communicate with fan base through a chat sequence similar to the likes of internet forums. With Media Marketing, you can create a public celebrity portfolio that creates, retains, and expands a fan base more effectively than ever before.

Internet Marketing specialist, Rohit Barman, president of DPS America suggests that celebrity agents get acquainted with social media marketing as it allows them to be the “speaker of their celebrity’s house”.

By Kevin Haggerty

“DPS’ 2.5 hour interactive training, Digital Promotions Strategy, beginning in January and based in New York City, is the first of its kind to incorporate the entire spectrum of creating, engaging & expanding an online network. Extracted from the internet’s scientific principles, the live seminar(s) will provide celebrity agents the knowledge, structure, and tools to track consumer/ fan behavior & campaign effectiveness – an internet marketing strategy that will give agents the confidence to manage their public relations campaigns more effectively than ever before.”

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Social Media, a gold mine for Celebrity Agents PR Management}